Search Engine Optimization and Referencing start when we build your website
Search Engines (Google, Yahoo…etc.) do not offer any recipe or tricks to rank your site at the top on any given keyword search. However, they do a better job referencing certain web sites. In fact they no longer accept to be tricked with fake pages or fake content. They now value what really matters: real, clear and readable content, relevant to the web site where they are found. Just like your customers! They also value popularity and relevancy. This is how…
Web Design optimization
All elements on your HP should be optimized that is to say identifyable by Search engine. Any photo should have a real keyword type name, important words should be highlighted and used in your headers.
Using CSS allows for a clean, light and precise presentation of your content and will help the indexation process of search engines.
Flash site optimization
It is no longer what it used to be. Improvement announced in 2008 by Google are opening the doors to a quality indexation of Flash content and websites. (Read more)
Website Content & keyword relevance
Quantity is not always quality, but for SEO it is a definite plus. Part of the optimization job is to add specific content pages and keywords. Look at it this way: it will not only increase their relevance and occurrence but it may also do a better job explaining what you do!
Do not forget to play your part and make sure that every single page in your site contains words that are relevant to the page itself and to what your site is about.
Give it some thinking ahead of time: what keywords are people most likely to type in when they are searching for your site?
Popularity is a never ending process. This is the reason why it is important to work for it on a regular basis: link exchange, online directory registrations, participation to forums and blogs…as long as your web address is there!
